Grammar Help

Capitalization of Every Word

Ads may not include unnecessary capitalization. Your ad should use standard and proper capitalization. The first word of each sentence must be capitalized along with all proper nouns, such as an individual or location's names, days of the week and months, and cities, states, and countries. The first letter of every word may be capitalized in the title.

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Capitalization of Entire Words

Ads may not include excessive capitalization (such as 'FREE'). Acronyms may be capitalized. Offer codes may be capitalized, as well as business names as long as the business name is typically capitalized.

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Incorrect Grammar, Spelling, and Slang

All ad text should be logical, grammatically correct and in the form of complete sentences. Ads may include common phrases (e.g. 'chill' and 'off the hook') but they should not include misspellings, slang, or unnecessary word shortenings (e.g. 'gunna' and '4get').

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Inaccurate Ad Text

Advertising copy must directly relate to the content on the landing page. The title, ad text, or image must clearly state or include the company, product, or brand name.

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Deceptive Discounts and Offers

No ad may be deceptive or fraudulent about any offer that it makes. The site an ad links to must clearly and accurately offer the exact deal the ad has displayed. An ad must clearly state what action or set of actions is required to qualify for the offer.

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Inappropriate Targeting

Ads need to be targeted relevantly and appropriately. For example, a dating ad should be targeted to users over 18 who are listed as single.

Destination

The destination must be relevant to the content being advertised and may not include content that is in violation of Facebook's Advertising Guidelines. All users must be sent to the same landing page when the ad is clicked. The destination may not include fake close behavior, pop-ups (including pop-overs, pop-unders). Ads may only be directed to a website or iTunes. When linking to iTunes, the text must explicitly say so. Ads may not be directed to any other downloaded files such as PDF, PowerPoint, or Word documents.

Sentence Structure

All ad text should be logical, grammatically correct and in the form of complete sentences. All sentences must have a space between each punctuation mark. Sentences may not start in the title and continue in the body. Including a phone number or a website's name may be included at the end of the ad text.

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Unacceptable Language Choice

Ad text must be accurate and appropriate. Text may not single out an individual or degrade the viewer of the ad. Adult language, profanity, or sexual terms are are not permitted.

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Incorrect Punctuation

Repeated and unnecessary punctuation is not permitted. Ads should include logical, correct punctuation.

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Symbols and Numbers in Place of Words

The use of all symbols, numbers, or letters must adhere to the true meaning of the symbol. Symbols may not be used to substitute for letters.

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